TOYOTA’S COLLABORATIVE SAFETY RESEARCH CENTER (CSRC) LAUNCHES “CSRC NEXT” TO STUDY AUTONOMOUS AND CONNECTED VEHICLE TECHNOLOGIES
- Five year, $35 million research program designed to support safe transition to future of mobility
- New research focus marks conclusion of CSRC’s successful first five years of automotive safety research
- Since its 2011 creation, 44 completed research projects with 23 partner institutions including The University of Toronto have resulted in meaningful contributions to auto safety
(TORONTO, ON. – May 31, 2017) – Toyota’s Collaborative Safety Research Center (CSRC) today formally launched the next phase of its research mission, celebrating the successful conclusion of its first five years of auto safety research. The new research effort, named CSRC Next, will focus on the challenges and opportunities of autonomous and connected vehicle technologies over the next decade.
First announced in 2014, CSRC Next will direct $35 million through 2021 towards research designed to support a safe transition to the future of mobility. Projects will follow four research tracks:
- The potential integration of active and passive safety systems, using advanced pre-crash sensors to improve and personalize crash protection
- Building advanced technology vehicle user experience models for individuals and society in order to improve usability and strengthen the driver-vehicle relationship;
- Studying driver state detection, working to improve mobility using metrics for physiology and health; and,
- Applying big data and safety analytics techniques to develop algorithms and tools to study naturalistic driving data.
“The launch of CSRC Next reflects Toyota’s understanding of the importance of human interaction with emerging and advanced vehicle technologies,” said Chuck Gulash, Director of CSRC. “These highly advanced systems are radically reshaping the transportation landscape, building a relationship between drivers, occupants and vehicles as teammates working together safely and conveniently. We are excited to continue our safety mission by helping to support a safe evolution to a broader mobility future.”
At launch, CSRC Next’s research portfolio includes 8 projects in partnership with 6 schools
Examples include work with the Massachusetts Institute of Technology (MIT) AgeLab to develop new systems for autonomous vehicles to perceive and identify objects in their environment and to understand social interactions in traffic; and a research study with Virginia Tech to estimate issues that may arise after Integrated Safety Systems (ISS) are deployed in the future, including all active and passive safety systems.
CSRC is working with the Toyota Research Institute (TRI) and Toyota Connected (TC). CSRC research is helping to accelerate autonomous driving technology development as well as contributing to the exploration of the complex relationship between future mobility and broader social trends.
The beginning of CSRC Next also marks the conclusion of the center’s first five years of automotive safety research; where it explored Human Factors, Active and Passive vehicle safety technologies, and Data Analysis and Tools development.
Since its launch in 2011, CSRC has operated with a mission unique in the automobile industry: collaborating with leading North American universities, hospitals, and research institutions on projects aimed at reducing traffic casualties, and sharing the results publicly so that all can benefit.
In that period, CSRC has launched and completed 44 research projects with 23 partner universities including The University of Toronto, publishing more than 200 papers and presenting at multiple industry conferences. And while CSRC research has helped improve the safety of Toyota vehicles – for example, enhancing the capabilities of computer crash simulations and improving the tuning of Advanced Driver Assistance Systems — its impact has been much broader. Results have contributed to standards development at international bodies like the Society of Automotive Engineers (SAE).
In addition, CSRC projects have made meaningful contributions to auto safety industrywide, including research into human factors on vehicle safety and the impact of active and passive safety systems as well as the collection of driving safety data and development of new tools to analyze that data.
One of the key beneficiaries of CSRC research has been emergency medicine. A project with the University of Michigan Department of Emergency Medicine’s Center for Integrative Research in Critical Care studied a computational technique for noise-tolerant, robust detection and prediction of severe cardiac events, including Myocardial Infarction and Myocardial Ischemia, inside a vehicle. As part of CSRC Next, the ECG data collected from in-hospital and in-vehicle subjects will be trained with machine learning models to detect and predict the in-vehicle occurrence of cardiac events.
“Another study, in collaboration with the Mind & Brain Health Labs at the University of Nebraska Medical Center, deployed real-time glucose monitoring systems in drivers with insulin-dependent Diabetes. The project’s goal was to investigate the feasibility of combining physiologic and driving sensor data to determine the levels and patterns of glucose control that might produce changes in driver behavior and safety in individuals with diabetes.”
“The CSRC and its mission follow from Toyota’s belief that great things happen when good ideas are shared,” continued Gulash. “We are extremely proud of our work over the last five years, including both the significant contribution we have made to automotive safety and our opportunity to support the next generation of researchers at universities across North America. It is a track record of success that gives us tremendous confidence as we launch CSRC Next.”
Key projects in the CSRC’s first five years include groundbreaking programs to develop test platforms for collision avoidance systems, including one with Indiana University – Purdue University at Indianapolis (IUPUI) and The Ohio State University that created advanced test targets for pedestrian pre-collision systems, which feature radar cross-sections that match those of human beings. Another, with MIT, modelled in-vehicle voice command systems and driver behavior.
From Desktop to Trailhead: Toyota FT-4X Concept is a Modern 4×4 Toolbox for the Most Intrepid Urbanites
- Calty-Penned Concept Brings “Casualcore” to Gen Y City-Dwellers
- Always-Ready Attitude with Four-Wheel Drive and TNGA C-Platform
- “Rugged Charm” Design Inspired by Toyota’s Iconic Adventure Vehicles
- High-Function Tactility Emphasized on User Controls and Touch Points
(TORONTO, ON – April 12, 2017) It’s only natural. In the busyness of city-based work life there emerges a growing urge to “get away”. For millennial-aged professionals confined to city limits, oftentimes these getaways are unplanned, and are of the casual, less extreme kind. (No time for summiting a mountain – a drive to the scenic point will do!)
Enter the completely revolutionary Toyota FT-4X Concept – or, “Future Toyota”-Four-Wheel Drive Crossover – that today took the New York International Auto Show (NYIAS) by storm.
It’s a four-wheel drive toolbox penned by Toyota’s Calty Design Research Inc. in Newport Beach, California. With its long list of unique functionalities and a Rugged Charm compact design, the FT-4X is the seamless conduit of popular Casualcore – rather than hardcore – outings by anyone, anytime.
“As designers, we’re investing deep thought into the emotional connection with our cars,” said Calty President, Kevin Hunter. “The Toyota FT-4X is not simply a concept where style meets function; it is a thoughtful, charming and engaging experience that adds real pleasure and convenience to the journey. We focused on how a crossover vehicle can add fun and value to casual adventures both in and out of the city, thinking about how someone would use it, and what they would love to do with it.”
THE EMERGENCE OF CASUALCORE EXPLORATION
A shift from multiday, extreme, high-effort excursions to brief, unplanned, casual adventures is an overwhelming reality for Generation Y. Millennials are fond of the outdoors, but operate almost always indoors. They enjoy venturing into to new neighborhoods and national parks, but hardly plan ahead. Their countless interactions on social media bring inspiration. It is the busyness of their nonstop daily lives that pushes them past the precipice of “liking” a digital snapshot into the realm of creating their own, in reality. Their adventures begin curbside, in a parking structure, or in the depths of an underground garage.
Dinner on the beach during a beautiful evening; tailgating with friends while listening to music; visiting a favorite trailhead for a run or dog walk; settling next to a campfire for an overnight desert stay – these are the types of quick escapes that an increasing number of young, career-minded urbanites hold dear.
Always ready to go? They are – and so is the Toyota FT-4X.
RUGGED CHARM PERSONA
Casualcore adventures originate in the city. Knowing this, Calty’s designers instituted a Rugged Charm ethos when creating the FT-4X. Rugged Charm places value on simplicity, capability, durability, and Toyota lineage. Furthermore, it takes into account compact, sturdy dimensions, and a charming ubiquitous tactility of grips, handles, and controls (the notion of feeling a satisfying mechanical reaction to a user’s input).
“You can really tell that we had a blast designing the FT-4X because it looks fun to use and fun to drive,” described Calty Studio Chief Designer, Ian Cartabiano. “I love this idea of mechanical satisfaction because while we’re living in today’s digital world, we took something that’s based on physical movements and made that a large part of what this vehicle is. We want everyone to interact with this car and feel a sense of delight and excitement.”
Designers approached their work uncharacteristically. Rather than begin their styling processes at the nose or profile, they began at the rear. Why? In their months’ long research, they noticed that basecamp for Gen Y explorers was oftentimes the destination itself. Cherished experiences were had in and around this basecamp, usually at their vehicle’s tailgate or hatch.
Small, yet strong outdoor activity gear inspired the FT-4X’s expressive looks. For its exterior, stylists imbued an X Theme throughout the Toyota New Global Architecture (TNGA) C-Platform. Imagine this: At the center of a vertical X (which bows outward) is a door handle, or, in essence, the widest part of FT-4X. This places the broadest area near the driver and passenger, creating a natural protective zone. At the rear, the bowed vertical X can be seen at the rear hatch, again placing the door handle at the center and creating a protective space.
Now, imagine another X, but this time horizontal, or flat, placed at the top and bottom of the vertical Xs. At each of the four corners of the bottom X is an 18-inch wheel wearing a custom 225/55R-18 Goodyear® All-Season tire. The FT-4X stands 1.62 m tall, is 4.25 m long, and has a wheelbase of 2.64 m. Its form emanates simple sturdiness front to back, top to bottom. It’s X Theme abound.
The rear hatch is a modern engineering marvel. Called Multi-Hatch, it opens two ways: horizontally in Urban Mode, and vertically in Outdoor Mode. Urban Mode splits the hatch in half and makes for easier curbside gear loading when clearance is limited. Outdoor Mode opens the one-piece hatch upward, creating an impromptu shelter from the elements. The door’s design also incorporates a satisfying mechanical touch: a rotatable handle that users turn to select its opening mode. The deeply set handle is capable of being gripped by a gloved hand, say, when loading or unloading while snowboarding, or when out-and-about on a wintry day.
Twin red hooks sit below the Multi-Hatch within the rear bumper. These high-visibility reflective pieces are secure anchor points for vehicle recovery and the tying down of loads, if desired. Big item hauling is simplified with a reinforced flat roof, plus, a tie down hoop placed at each of the roof’s corners. Extra utility is provided by power supply outlets set at the base of the tie down hoops. Users can power a variety of campsite electronics and lighting or roof rack accessories thanks to the convenient outlets.
Generous approach and departure angles add to the FT-4X’s prowess on a variety of paved and unpaved paths. Wide black-painted over-fenders lend a tough look to the exterior and engulf the beefy Goodyear® rubber. A vertical Picture Window set above the driver’s side rear fender pays homage to the classic version brandished by Toyota’s iconic Pickup Xtracab truck and first-generation 4Runner sport-utility vehicle. The window glass is removable and interchangeable, allowing for owners to personalize their FT-4X even further with multiple opaque colour or tinted glass options. The rear door handle is discretely placed fore of the vertical window and high above the beltline, much like it is on the current Toyota C-HR.
Sculpted rocker panels at the lower portion of the doors enhance underbody protection and durability when venturing off the beaten path. And whenever the FT-4X does find some heroic scenery, a GoPro® HERO5 Session™ camera built into the driver’s side rearview mirror can capture it all.
Of course, the X Theme finds its way up front too. At the center of the nose’s vertical X is a classic, extra-large embossed TOYOTA logo that’s flanked by bright LED headlamps. Like the rear, reflective tie down hooks set in the lower bumper add to the crossover’s looks and deftness. Another nod to classic FJ Land Cruisers and Pickup models of yesteryears: the recognizable horizontal orientation of the FT-4X’s grille, headlights, and bumper
THE MULTI-TOOL CABIN
Proceeding from work to play, indoors to outdoors, without advanced preparation can be a recipe for forgetting some essential equipment. No worries (as Gen Y-ers might say)! The FT-4X is a rolling gear box. Not only is the interior’s concept that of a large open space having plenty of easily accessible storage for basic equipment, but it is basic equipment itself. Passengers can easily identify the space’s purpose based on colouring, as blue classifies closed storage, while orange indicates open storage.
On the inside of the Multi-Hatch with rear Picture Window are twin boxes – one warm, the other cold. They’re designated for a number of functions, such as the temporary stowage of snacks, or the warming and cooling of gear (i.e. gloves, blankets, ice packs, etc.).
The cabin is sectioned into threes: Clean Zone, where the front passengers sit, and where rugged floor mats and door sills were inspired by Japanese sunoko slatted wood flooring; Wet Zone, also characterized by all-weather mats (where passengers can stow damp swimsuits/snow clothing or muddy boots) and located just behind the front seats, as well as below the rear second row bench seat; and, Rear CargoZone.
The Rear Cargo Zone’s floor lays completely flat and features topside tracks for securing cargo. A deep storage compartment is hidden underneath, and can be accessed by sliding the floor out toward the Multi-Hatch, transforming the floor into a tray. Folding the second row bench seat down extends the floor’s capacity considerably. Red tie down hooks line the sides of the rear’s cargo hold, too, for added load securing. Above, in the headliner, resides removable inside lighting that doubles as a flashlight.
Diving deeper into the cabin reveals more nifty elements. The rear door handles serve as impromptu water bottles. Its armrests have USB outlets and big, rotatable window switches. And, much like the rear’s ceiling-mounted removable flashlight, the dome light can serve as an exterior locator or beacon.
An ultra-compact The North Face® sleeping bag fits neatly between front passenger seats, and functions as an armrest that is strapped atop an extra-large dividing console. The console can fold upward, revealing additional storage capacity for medium-sized gear. Its breathable, high-grip, hybrid mesh surface allows for wet items to dry quickly, and its bungee cord lattices keep small items in place. Front passenger doors receive identical large window switches and removable water bottle door grips as the rear, but gain blue storage boxes camouflaged as armrests.
The dash ahead of the front passenger is a mix of blue and orange designated storage. A larger blue chest “floats” above a carved orange bin. On both sides of the chest are slim air vents capable of rotating down in order to warm, dry, or cool clothing such as gloves and hats. A removable multimedia audio system is part boom box, part in-dash stereo and is engineered with an extra-large handle grip (ala exterior door handles).
Although there is no traditional navigation screen, designers did include a mobile phone mount directly above the driver’s digitized cylindrical instrument cluster. The concept being that a downloadable navigation application, as well as an application showing digitized off-road instrumentation, can be made available for drivers’ use. Gen Y-ers, Calty’s designers realized, rely heavily on their mobile devices for GPS directions.
A “GO ANYWHERE” DRIVETRAIN
Albeit a concept, one could assume the FT-4X could potentially employ a small displacement four-cylinder engine. Being equipped with mechanical four-wheel drive and selectable low-range further accentuates the FT-4X’s always-ready character, while the punchy, low-displacement engine maintains exceptional usability and efficiency while traversing congested city streets or open dusty trails. A sophisticated MacPherson strut front, double-wishbone rear suspension absorbs rocks and potholes.
LIVE IN THE CITY, THRIVE IN THE WILD
The Toyota FT-4X Concept fully embodies “Rugged Waku-Doki” (translation: a palpable heart-pounding sense of excitement) through its numerous clever design ingredients. It charms its tech-savvy, screen-scrolling users with a distinct tactile charisma sensed at every button push, handle twist, and dirt road trekked. Yes, with the FT-4X, never has the divide between desktop and trailhead been as infinitesimal as now.
Style, performance and surprising value: the all-new C-HR
Compact High-Rider breaks new ground in design and engineering and is generously fitted with standard features, yet starts below $25K
(TORONTO, ON – March 9, 2017) Hit the streets in style, with the all-new, very sporty Toyota C-HR – and know that Toyota’s reputation for quality and value means this coupe-inspired compact crossover is a terrific value, too. The 2018 Toyota C-HR will be available in a single model, with a suggested starting price of just $24,690.
“The Toyota C-HR is already generating buzz for its avant-garde physique, its modern yet comfortable cabin, and its bold, outgoing performance,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “And with a suggested price that’s impressive for a vehicle so well equipped, we expect the new C-HR to find a home in many Canadian driveways when it goes on sale this spring.”
The 2018 Toyota C-HR is a new, five-adult compact crossover, stylish “distinctive diamond” body design, expansive and versatile yet driver-focussed interior, and punchy yet efficient four-cylinder engine powering a continuously variable transmission and front wheel drive. This gives the C-HR a city/highway/combined fuel efficiency rating of just 8.7 / 7.5 / 8.2 L/100km.
The C-HR’s dynamic handling is a credit to its Toyota New Global Architecture underpinnings, newly-developed front and rear suspension systems, the North American debut of Toyota’s 2.0L 4-cylinder engine with Valvematic continuously variable timing plus new transmission with seven-speed Sequential Shiftmatic function, an impressive list of safety features, including Toyota Safety Sense P, and more.
The C-HR will be offered at the XLE trim level, which may be further enhanced with an available Premium Package.
With a starting MSRP of $24,690, the Toyota C-HR XLE includes a Display Audio system with 7” screen, Bluetooth® connectivity for portable electronics, voice recognition technology, the Gracenote music database, steering wheel-mounted audio system controls, and more. Other standard features on the XLE include dual-zone automatic climate control, a 4.2” full colour multi information display, illuminated vanity mirrors, keyless entry, 12v power outlet for personal electronics, map lamps, heated front seats, a tilting/telescoping steering column, 17” alloy wheels sporting 215/60R17 tires, power adjustable heated exterior mirrors with integrated signal lamps, LED daytime running lamps, leather-wrapped steering wheel, leather and metal-trimmed shift lever, tonneau cover, and more.
The Toyota C-HR will also be available with a Premium Package, with a starting MSRP of $26,290. This replaces the wheels with larger, 18” alloy rims wrapped in 225/50R18 tires, then adds the Toyota Smart Key System with Push Button Start, power folding mirrors with puddle lamps, and the additional peace of mind of the Blind Spot Monitor and Rear Cross Traffic Alert safety systems.
The 2018 Toyota C-HR goes on sale on May 1st at Toyota Dealers across Canada. For complete and up-to-date details and specifications, visit https://www.toyota.ca/toyota/en/vehicles/c-hr/overview?gclid=CN_o0NTIytICFQm1wAod4hoDSw
Congrats to Our Team – Another Year of President’s Pride Awards!
We received letters of thanks acknowledging the hard work and dedication of everyone who contributed to a successful 2016 for Toyota Canada. The following dealership associates have earned designation as award winners in the 2016 President’s Pride Program. We applaud these extraordinary automotive professionals on their achievement in their sales achievements and excellence in customer service.
David McArthur – Sales Manager – Prestige
Ted Rush – Product Advisor – Prestige
Shane Stoodley – Product Advisor – Excellence
Tim Staring – Product Advisor – Excellence
Worldwide Sales of Toyota Hybrids Surpass 10 Million Units
In the footsteps of the iconic Prius that started it all, Toyota now sells 34 different hybrid models in more than 90 countries and regions across the globe
(TORONTO, ON – February 14, 2017) Toyota is proud to announce cumulative global hybrid vehicle (HV) sales of more than 10 million units as of January 31. Last year, Toyota Canada Inc. (TCI) set a Canadian benchmark, selling 19,787 hybrids – an all-time annual record that was up 45.2% versus 2015. TCI has been the leader in the Canadian hybrid vehicle market, accounting for more than three quarters of all hybrids sold since 2000. To date, Toyota has sold more than 130,000 hybrid vehicles in Canada.
This latest milestone of 10 million units was achieved just nine months after total sales reached 9 million units at the end of April 20161. More than a numerical milestone, this demonstrates the staying power of a technology that is now emerging as a mainstream solution to reduce greenhouse gas emissions and other pollutants.
“When we launched Prius, no one even knew what a hybrid was. Those who drove it were called geeks or other names. Today, thanks to those early adopters who gave Prius a chance, hybrids have grown in popularity, and have ridden a wave of success out of the unknown and into the mainstream,” said Takeshi Uchiyamada, Chairman of the Board of Directors at Toyota and known as the father of the Prius. “We are grateful to each and every one of our customers who has helped us achieve this important milestone of 10 million hybrid sales. We are committed to continue working hand-in-hand with them to tackle global environmental issues.”
Helping to mitigate the environmental effects of automobiles has long been a priority for Toyota. Based on the stance that environmentally friendly vehicles can only truly have a significant positive impact if they are widely used, Toyota has encouraged the mass-market adoption of hybrid vehicles across the globe. Toyota launched the Coaster Hybrid EV in August 1997 and the Prius—the world’s first mass-produced hybrid passenger vehicle—in December of the same year. Since then, Toyota hybrid vehicles have received tremendous support from consumers around the world.
As reductions in greenhouse gas emissions increasingly became a problem of global magnitude, the first generation Prius represented Toyota’s response to the resource and environment-related issues of the twenty-first century. The Prius development team was convinced that, whatever the results of their efforts, the development of a hybrid vehicle was essential for the future, and that they had to do what was necessary rather than what was simply possible. With this in mind, the team unveiled the world’s first mass-production hybrid passenger vehicle to the world. The Prius proved so popular with customers that it became a byword for an “environmentally friendly vehicle.” The Toyota Hybrid System (THS), which was incorporated in the first generation Prius, evolved into THS II in 2003, and was thereafter rolled out in a wide range of Toyota vehicles. The fourth-generation Prius, which became the first vehicle to be built on Toyota New Global Architecture (TNGA2), was developed not only with environmental performance in mind, but also with outstanding driving performance for customers wanting to purchase a car that was fun to drive.
Toyota launched its first hybrid vehicle 20 years ago, and the circumstances surrounding environmentally friendly vehicles have since changed dramatically. The growing popularity of the Prius led to the creation of a new customer standard of choosing cars based on their environmental performance. As the number of companies developing and launching hybrid vehicles increased, so a new segment of “hybrid vehicles” was established. In addition, now that customers around the world are opting to purchase hybrid vehicles and other fuel-efficient vehicles, the entire automobile industry has been able to contribute to the solution of global environmental problems. Having passed the 10 million vehicle milestone, Toyota will continue to create ever-better cars for its customers.
As of January 31, Toyota estimates that the use of Toyota’s HVs3 in lieu of conventional gasoline-powered vehicles of similar size and driving performance has resulted in approximately 77 million fewer tons4 of CO2 emissions and has saved approximately 29 million kiloliters of gasoline.
Toyota announced the Toyota Environmental Challenge 2050 in October 2015, setting challenges that it will undertake to help reduce the negative impacts of automobiles on the global environment to as close to zero as possible, and to contribute to the creation of a sustainable society. Toyota has positioned hybrid technologies as core environmental technologies for the twenty-first century. Hybrid encompasses all of the component technologies necessary for the development of environmentally friendly vehicles, from battery electric to fuel cell hydrogen vehicles, which facilitate the use of different fuel combinations, Toyota is committed to further expanding its lineup of environmentally friendly vehicles.
1Including plug-in hybrid vehicles, Toyota data
2Toyota’s company-wide global program to structurally transform automobile design. The goal of TNGA is to dramatically improve the basic performance and marketability of Toyota vehicles by reforming and considering the overall optimization of developing new powertrain components and vehicle platforms.
3Excluding the Coaster Hybrid EV and Quick Delivery 200
4Toyota calculation based on the number of registered vehicles × distance traveled × fuel efficiency (actual fuel efficiency in each country) × CO2 conversion factor
TOYOTA SAFETY SENSE – SAVINGS ON YOUR INSURANCE
Aviva Canada, a leading insurance company in Canada, announced today that it will be rewarding drivers for adopting vehicles with advanced safety features such as the Toyota Safety Sense (TSS) packages. Toyota customers who choose vehicles with TSS and LSS+ packages can benefit from Aviva Canada’s 15% auto insurance discount.
November 28, 2016 (Toronto, ON) – It’s another insurance industry first as Aviva Canada today announces a 15% auto insurance discount for drivers of vehicles that have Automatic Emergency Braking (AEB). The discount will be available to all Aviva-insured drivers and will be applied to their policy automatically upon purchase or renewal.
AEB is a road vehicle safety system that uses sensors to detect possible front-end collisions. The system automatically applies the brakes to prevent, or lessen the damage of, such impacts.
“Automatic emergency braking is quickly becoming a key feature in preventing collisions and reducing their severity. This means less repair costs and more importantly, fewer injuries,” said Jason Storah, Executive Vice President of Broker Distribution for Aviva Canada. “It’s simple – our customers who choose vehicles with features that help prevent collisions, or reduce their impact, will pay less for their insurance coverage.”
In March of 2016, the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety announced a historic commitment of 20 automakers, representing more than 99% of the U.S. auto market, to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA’s 2022 reporting year, which begins September 1, 2022.
Major manufacturers like Toyota are stepping up to the plate even sooner. In October, the company became the first non-luxury brand to start making these systems standard equipment on most of their models. Toyota’s complete package of enhanced safety features, called “Toyota Safety Sense”, includes several active safety technologies designed to enhance driver capabilities and control in a variety of situations. Specifically, these technologies help mitigate collisions, help drivers stay in their lanes, and help improve nighttime safety.
“We applaud Aviva Canada for being the first Canadian auto insurer to reward drivers for adopting advanced safety features like AEB,” said Stephen Beatty, Vice President, Toyota Canada Inc. “We feel that everybody deserves to benefit from advanced safety technologies and have already started including them on most models.”
The AEB discount will not apply to coverage for damages incurred while not driving such as theft, vandalism – and in general, the possibility of damages not reduced by an emergency braking system.
For consumers or Aviva Canada customers interested in learning more about the AEB discount and when it will be available to them, please visit Aviva Canada or contact your insurance broker.
About Aviva Canada
Aviva Canada is one of the leading property and casualty insurance groups in the country, providing home, automobile, leisure/lifestyle and business insurance to more than three million customers. A wholly-owned subsidiary of UK-based Aviva plc, the company has more than 4,000 employees focused on creating a bright and sustainable future for our customers and our communities.
Aviva Canada invests in positive change through the Aviva Community Fund, Canada’s longest running online community funding competition. Since its inception in 2009, the Aviva Community Fund has awarded $6.5 million to over 222 charities and community groups nationwide. Aviva Canada, bringing over 300 years of good thinking and insurance solutions to Canadians from coast to coast.
For more information visit avivacanada.com, our blog or our Twitter, Facebook and LinkedIn pages.
Make a statement with the 2017 Toyota Sequoia
Full-size SUV available in three distinct models
(TORONTO, ON – November 23, 2016) The 2017 Toyota Sequoia is the full-size SUV made for Canadians who want to stake their claim, and do it all. Carefully crafted and powerfully built, Sequoia comes in three distinctive 4WD models, each loaded with an awesome set of standard features.
“There’s no debate: The Toyota Sequoia is the SUV with the winning combination of power, versatility and comfort,” said Cyril Dimitris, Vice-President, Toyota Canada Inc. “Whatever Canadians want to do – from off-road exploration to towing a trailer or a boat – the Sequoia is ready.”
Every 2017 Toyota Sequoia makes a statement with a bold first impression. Long and wide, with a sleek-bodied platform, the Sequoia expresses the bulk and muscle that makes it stand apart in the full-size SUV category. Yet even the smallest details are thoughtfully designed – from the prominent headlamps and fog lamps to the large, easy-to-use door handles and oversized, power adjustable and heated side-view mirrors. Large aluminum alloy wheels and massive tires provide a confident stance and firm footing, even as they improve ride comfort and vehicle dynamics.
Inside, the Sequoia is roomy and comfortable, with space for seven or eight adults (depending on model) and an impressive amount of cargo. Even small things have a home, thanks to thoughtfully-designed storage spaces, while comfort is assured with three-zone automatic climate control as standard.
Sequoia is a force of nature, with full-size performance from a 5.7L V8 that’s the envy of the engine block world. Boasting a wealth of technological advancements, it generates a massive 381 peak horsepower and up to 401 lb-ft of torque. This power is harnessed through a smooth six-speed sequential shift mode automatic with overdrive and lockup torque converter. Handling technologies such as one-touch, on-demand four-wheel-drive, active traction control and trailer sway control make Sequoia surprisingly easy to drive, and every model comes ready to haul – with at least a 3,175 kg (7,000 lb) towing capacity and factory-installed towing package. This includes a heavy-duty hitch receiver, 4+7 pin connectors, trailer brake control pre-wire, supplemental transmission cooler and a transmission fluid temperature gauge.
As a Toyota, Sequoia also stands for peace of mind, with a well-integrated combination of active and passive safety systems. These include the Toyota Star Safety System (Antilock Brake System, Brake Assist, Electronic Brake Force Distribution, Vehicle Stability Control, Traction Control, Smart Stop Technology), plus eight airbags, a direct tire pressure monitoring system, the automatic headlamp system, headlamp washers, and more.
The Toyota Sequoia is offered in three models:
The 2017 Toyota Sequoia SR5 (starting MSRP $56,525) seats eight and is impressively equipped. Standard features of note include leather seating and leather-wrapped steering wheel, an eight-speaker 6.1″ Display Audio system with integrated XM Satellite Radio and steering wheel-mounted controls, Bluetooth connectivity, an auto-dimming rear view mirror with integrated compass, heated and power adjustable front seats, versatile 40/20/40 split-folding second row seats and power folding 60/40 split third-row seats, an onboard trip computer, power tailgate window, map lamps, Keyless Entry, anti-theft system, 18″ wheels, and more.
The 2017 Toyota Sequoia Limited (starting MSRP $63,130) also seats eight and adds many premium features, including steering wheel-mounted HVAC controls, a power rear hatch with jam protection, a navigation system, the Blind Spot Monitor safety system, 12 speakers and more.
The 2017 Toyota Sequoia Platinum (starting MSRP $71,395) seats seven – replacing the three-person second row bench seat with two heated captains’ seats. This model is extensively equipped with premium features, including heated and ventilated front seats with perforated leather surfaces, front and rear adaptive variable suspension systems, load-leveling rear air suspension, 20″ alloy wheels, dynamic laser cruise control, a rear seat DVD entertainment system with 9″ monitor and more.
For complete and up-to-date details and specifications on the 2017 Toyota Sequoia visit https://www.toyota.ca/sequoia
Collus PowerStream Recognizes Collingwood Toyota as an Energy Conservation Champion
Utility provides local business with incentive towards energy efficiency upgrades
COLLINGWOOD, ON – For their outstanding participation in the Save On Energy RETROFIT program, Collus PowerStream has recognized Collingwood Toyota as an Energy Conservation Champion.
Today the utility presented Dean Lockhart, Owner/General Manager of Collingwood Toyota, with an incentive cheque in the amount of $18,806 for an energy-efficient lighting upgrade that was completed through the Save On Energy RETROFIT program. The dealership’s old inefficient outdoor lighting was replaced with LED fixtures resulting in energy savings of over 125,000 kWh annually which is equivalent to removing 167 homes off the grid for one month.
“My decision to participate in the RETROFIT program was twofold. Initially I was very intrigued by LED lighting due to the ongoing energy savings and low cost of maintenance, once this was combined with the payback period the benefits were easy to see” says Lockhart. “The quality of lighting the LEDs produce is fantastic, we are very happy with the way the dealership and cars look at night.”
“The commitment to energy conservation shown by Collingwood Toyota is worthy of our recognition” says Glen McAllister, Manager Billing and Regulatory at Collus PowerStream. “We are pleased to present the dealership with their incentive and congratulate Dean and his staff for their leadership in energy efficiency.”
Also in attendance at for the presentation were Lisa Shaw, Administrative Assistant, Hydro Services from Collus PowerStream and Mike Attard, Conservation Technical Advisor from PowerStream.
The Save On Energy RETROFIT Program is funded by the IndependentElectricity System Operator (IESO) and offered by Collus PowerStream as part of suite of energy conservation programs. The Save On Energy programs help Ontarians conserve electricity and help them manage their electricity bills as part of Ontario’s long-term goal to save energy, reduce its financial and environmental cost and support local employment.
For more information on the full range of Save On Energy programs available for residences and businesses in Collingwood, Stayner, Creemore and Thornbury, visit: www.CollusPowerStream.ca or follow us on Twitter @CollusPower.
About Collus PowerStream
Collus PowerStream is a jointly-owned utility by the Town of Collingwood and PowerStream that provides reliable electricity to customers in Collingwood, Stayner, Creemore and Thornbury. Together, we will grow, maximize opportunities and exceed customer and shareholder expectations.
Meet your new best friend: The 2017 Toyota Tacoma
Rugged and capable, the Tacoma is the versatile, fun pickup truck that’s true to its legendary heritage with a new model joining the family for 2017
(TORONTO, ON – November 21, 2016) Those who know trucks covet a Tacoma. And no wonder: with 4×2 and 4×4 models – plus a choice of engine and transmission combinations, cab and bed sizes, and trim levels – there’s a Tacoma for everyone. And regardless of the options, every Tacoma is standard equipped with legendary handling and performance, incredible versatility, impressive comfort and safety, and rugged styling.
“Toyota’s truck heritage dates back more than 80 years globally and over that time our engineers have created trucks built to conquer the most challenging weather and terrain on the planet,” said Cyril Dimitris, Vice-President, Toyota Canada Inc. “The Tacoma benefits from that experience because we understand that for truck fans, it’s not just about what their truck can do but what they can do in their truck. And the answer, with Tacoma, is ‘pretty much anything’.”
For 2017, Toyota adds a new Tacoma to the line-up: The Tacoma 4×4 Double Cab V6 TRD OFF-ROAD edition with 6 speed automatic transmission and short (5-foot) bed (starting MSRP $40,445). This joins an already impressive lineup of models, including:
2017 Tacoma 4×2 Access Cab (4-cyl, 6-auto, 6-foot bed) (starting MSRP $29,560).
2017 Tacoma 4×4 Access Cab SR+ (4-cyl, 5-manual, 6-foot bed) (starting MSRP $30,486).
2017 Tacoma 4×4 Access Cab SR5 (4-cyl, 6-auto, 6-foot bed) (starting MSRP $35,510).
2017 Tacoma 4×4 Access Cab V6 TRD OFF-ROAD (V6, 6-manual, 6-foot bed) (starting MSRP $38,070).
2017 Tacoma 4×4 Access Cab V6 SR5 (V6, 6-auto, 6-foot bed) (starting MSRP $37,165) – also offered with an available TRD OFF-ROAD package.
2017 Tacoma 4×4 Double Cab V6 TRD SPORT (V6, 6-manual, 5-foot bed) (starting MSRP $36,342).
2017 Tacoma 4×4 Double Cab V6 SR5 (V6, 6-auto, 6-foot bed) (starting MSRP $38,405) – also offered with available TRD SPORT or TRD SPORT UPGRADE packages.
2017 Tacoma 4×4 Double Cab V6 LIMITED (V6, 6-auto, 6-foot bed) (starting MSRP $45,635).
Also new for 2017, all SR5 models are upgraded with heated front sport seats as standard, while Double Cab TRD OFF-ROAD, TRD SPORT and LIMITED models are enhanced with a power rear sliding window as standard.
Two engine choices are offered: The 2.7L four-cylinder model produces up to 159 horsepower and 180 lb-ft of torque, while the 3.5L Atkinson Cycle V6 generates 278 peak horsepower and up to 265 lb-ft of torque. 4×4 models feature on-demand four-wheel-drive with an auto limited slip rear differential, two-speed transfer case, and automatic disconnecting differential, while TRD OFF-ROAD models add the ability to manually lock the rear differential when needed.
Enhanced handling and control technologies available on select models include Multi-Terrain Select, which tailors traction control to the terrain being negotiated, and Crawl Control to help drivers tackle the most extreme off-road environments.
Performance starts with stability, so all 2017 Tacoma models feature an independent front suspension of double-wishbone design with stabilizer bars and multi-leaf spring rear suspension. TRD SPORT models feature sport-tuned suspensions, while TRD OFF-ROAD models are equipped with Bilstein shock absorbers.
Towing capability ranges from 1,587 kg to an impressive 2,948 kg, depending on model, while a factory-installed weight distribution hitch and 7-pin wiring harness on select models means Tacoma is ready to tow from day one.
The 2017 Toyota Tacoma boasts a bold but aerodynamic style, featuring aluminum alloy wheels, halogen headlamps, power-adjustable mirrors, rear step bumper, a double-wall composite cargo bed, removable locking tailgate, and fog lamps.
Inside, Tacoma offers a comfortable, roomy cabin featuring soft surfaces and ergonomic angles. And it’s loaded with an impressive list of standard features including Display Audio with Bluetooth capability, power windows and door locks, air conditioning, a multi-information display, 12-volt accessory outlet, cruise control, map lamps, and more. There’s even a GoPro mount fitted as standard in every model – an industry first.
Most models include a 120-volt, 400-watt power out let in the cargo bed, turning Tacoma into a portable generator. Other available features (depending on model) include wireless charging for personal electronics, a power moon roof, leather seating, leather-wrapped steering wheel and shift knob, automatic climate control, navigation systems, the Smart Key System with Push Button Start, and more.
Safety is always standard on a Toyota, so every 2017 Tacoma is equipped with active and passive safety features, including full airbag systems (number depending on cab size), a back-up camera, the Toyota Star Safety System, and more. All 4×4 models feature active front headrests with whiplash protection, while additional safety technologies available on some models include the Blind Spot Monitoring with Rear Cross Traffic Alert and more.
For complete and up-to-date details and specifications on the 2017 Toyota Tacoma visit www.toyota.ca/tacoma
Toyota Camry Chosen as AutoTRADER.ca’s Top Family Car Pick
The Toyota Camry was chosen as the Top Family Car Pick in autoTRADER.ca’s inaugural 2017 Overall Top Pick award.
“Well regarded for its reliability and ease of driving, the Toyota Camry packs a surprisingly powerful 2.5-litre four-cylinder engine,” said autoTRADER.ca managing editor Michael Bettencourt. “At or near the top of its class in practicality, feature content and performance, the Camry is our Top Family Car because it does everything well.”
Unique for the Canadian award landscape and designed to be helpful for consumers during their purchase considerations, autoTRADER.ca Top Picks considers any vehicle currently on sale to the general public in Canada across 13 separate categories.
“On top of its style, handling and our impressive list of standard features, this autoTRADER.ca Top Family Car Pick award is another reason for Canadians to discover why the Toyota Camry delivers great value,” said Cyril Dimitris, Vice-President of Sales and Marketing, Toyota Canada Inc
Own the Off-Road: Introducing the 2017 Toyota 4Runner TRD Pro
Pavement? Who needs pavement? The Toyota 4Runner TRD Pro screams, “Bring on the trail!” Offered for the first time in Canada, the 4Runner TRD Pro headlines the 4Runner line-up for the 2017 model year, which also includes a new TRD OFF-ROAD package.
“The 4Runner is an authentic, body-on-frame SUV that already has a solid and well-deserved global reputation as a truck that can tackle just about any terrain on the planet – and with the enhancements included on the TRD Pro edition, it’s ready to conquer the rest,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “We’re pleased to offer Canadians this true off-road warrior as part of our expanded TRD Pro series, which also includes the Tundra and Tacoma pick-up trucks. The 2017 4Runner TRD Pro combines rugged performance upgrades with styling to match its awesome capabilities.”
The 2017 4Runner is already an impressive machine – and the engineers at Toyota Racing Development (TRD) have added a long list of ground-pounding features to the TRD Pro model.
The 2017 Toyota 4Runner TRD Pro features several unique TRD Pro performance upgrades, including TRD-tuned front springs, TRD Bilstein high-performance shocks with rear remote reservoirs, and 31.5″ Nitto Terra Grappler all-terrain tires on 17″ matte black aluminum wheels with TRD centre caps.
Unique TRD Pro style enhancements include a heritage Toyota grille, TRD shift knob, TRO Pro-badged floor mats, black TRD Pro badging on the C-pillar and tailgate, TRD-stamped aluminum front skid plate, black accents on the front and rear bumpers, and more.
These are in addition to impressive off-roading performance and style features also found on the 2017 Toyota 4Runner TRD OFF-ROAD edition, including 4-wheel crawl control, lever-type 4WD selector, four-setting multi-terrain select system (to tailor wheel slip to specific off-road conditions), Toyota’s Kinetic Dynamic Suspension System, multi-terrain ABS, high-visibility Optitron instrumentation, black seats with red stitching, a hood scoop, TRD logo on the front headrests, and black end caps for the roof rails.
Like all 2017 Toyota 4Runner models, the 4Runner TRD Pro is built around a powerful and proven 4.0L V6 engine that generates up to 270 horsepower and up to 278 lb-ft of torque. This is mated to a five-speed automatic super electronically controlled transmission with lock-up torque converter and transmission cooler. 4Runner has a 2,268 kg (5,000 lb) towing rating, and is standard equipped with a hitch plus 4-pin and 7-pin trailer wiring harnesses.
On-demand four-wheel-drive (full-time on the 4Runner Limited edition), a suspension designed for drivability, robustness and ride comfort, and advanced control technologies such as hill start assist control and downhill assist control make 4Runner the go-anywhere mid-size SUV that’s also surprisingly well-mannered on the road, while front and rear ventilated disc brakes provide plenty of stopping power.
The 2017 4Runner will be available in five configurations: the 2017 Toyota 4Runner SR5, the 2017 Toyota 4Runner TRD Pro and 2017 Toyota 4Runner OFF-ROAD, the 2017 Toyota 4Runner Limited 5-Passenger and 2017 Toyota 4Runner Limited 7-Passenger.
The 2017 Toyota 4Runner – including the first 4Runner TRD Pro available in Canada – goes on sale in the New Year at Toyota Dealers across Canada.
Toyota Canada Captures More Vincentric Best Value In Canada Awards Than Any Other Auto Manufacturer
Toyota wins Vincentric award for Best Value SUVs, Crossovers and Vans
Toyota also claims eight individual model awards
TORONTO, ON, July 5, 2016 – Toyota Canada Inc. (TCI) was honoured with more Vincentric Best Value in Canada™ Awards than any other automotive manufacturer, demonstrating value across the breadth of TCI’s vehicle lineup.
“Vincentric awards demonstrate our commitment to offering Canadian customers vehicles and ownership experiences that deliver exceptional quality,” said Larry Hutchinson, President and CEO, Toyota Canada Inc. “These awards speak to the value our customers find in our lineup across segments and powertrains such as hybrid vehicle technology.”
Topping the list was Vincentric’s “Best Value SUVs, Crossovers and Vans” brand award, an important recognition given the growth of the Canadian market’s truck and SUV segments.
Eight Toyota and Lexus models also won individual awards, recognizing their lower than expected ownership costs when compared to competitors in their segments:
· Toyota Prius – Hybrid (four-time winner)
· Toyota Yaris — Subcompact
· Toyota Highlander – Mid-Size SUV/Crossover (third year in a row)
· Toyota Sequoia – Large SUV/Crossover (fifth year in a row)
· Toyota RAV4 Hybrid – Hybrid SUV/Crossover
· Toyota Tacoma – Small Pickup (fifth year in a row)
· Lexus ES 300h – Luxury Hybrid (fourth year in a row)
· Lexus NX 300h – Luxury Hybrid SUV/Crossover
The four awards for hybrid vehicles also reflect Toyota’s commitment to offering a broad portfolio of advanced technology vehicles that meet the diverse lifestyles of Canadians.
The all-new 2016 Toyota RAV4 hybrid is a great example of how drivers appreciate the environmental benefits of a hybrid without sacrificing the versatility and fun-to-drive spirit that are hallmarks of the RAV4. The Toyota RAV4 hybrid was recognized with a Vincentric award in its first year of sales, and nearly 3,000 have been sold in Canada during the first half of 2016.
To determine its awards, Vincentric analyzed more than 1,800 vehicle configurations for the 2016 model year, measuring total cost-of-ownership using eight different cost factors: depreciation, fees and taxes, financing, fuel, insurance, maintenance, opportunity costs, and repairs. Using a statistical model addressing 18 different scenarios, Vincentric identified the winners by measuring which vehicles had lower than expected costs given their market segment and price.
ON THIS WEEK’S MENU FROM TOYOTA; FUN-TO-DRIVE ELECTRIC VEHICLES, THREE WAYS
Fuel-cell electric vehicle Toyota Mirai and the Canadian debut of all-new 2017 Toyota Prius Prime Plug-in
The ultra-compact personal mobility electric vehicle i-Road.
All on display in Montreal, June 19-22, at EVS29, the world’s largest EV conference
MONTREAL, QC – June 16, 2016 This month, as part of continued efforts to expand the conversation on the diversity of electric powertrains, Toyota Canada is bringing three iterations of electric vehicles – the future of sustainable mobility – together at EVS29, the largest international electric vehicle conference in the world. Leading the pack is the 2016 Toyota Mirai Hydrogen Fuel-Cell Electric Vehicle (FCEV). Alongside the Mirai will be the new 2017 Prius Prime Plug-In, Toyota’s most technologically advanced hybrid vehicle and the 100% electric personal mobility vehicle, the i-Road, all shining a light on viable, “real-world ready” alternatives to conventional, internal combustion vehicles.
“Toyota has invested considerable engineering talent and other resources into developing vehicles that take advantage of state-of-the-art technology while also giving drivers compelling reasons to embrace them,” said Stephen Beatty, Vice President, Toyota Canada Inc. “We’re deeply committed to this – and are constantly looking at the big picture – which we refer to as ‘right vehicle, right place, right time’. This long-term thinking is embedded in Toyota’s DNA.”
Toyota’s goal: Transform the auto industry
Toyota’s commitment to helping societies reduce their dependency on fossil fuels is all part of the company’s long-term global 2050 Environmental Action Plan, which includes the New Vehicle Zero Emissions Challenge, aiming to reduce CO2 emissions by 90 per cent compared to 2010 levels, plus five other climate change and natural resource recycling initiatives. So deep is Toyota’s intent to facilitate widespread adoption of hybrid vehicles and support development of innovative fuel cell technologies around the world, that in January 2015, the company ‘walked the walk’ by releasing more than 5,600 royalty free fuel cell-related patents, including critical technologies developed for the Toyota Mirai. With high level sponsorship in two key Montreal events – EVS29 and the exclusive 2030 Energy Policy: The Place of Hydrogen in Quebec forum leading up to the symposium, it’s clear Toyota also talks the talk – and has a lot to say.
A leading role for Quebec
EVS29 in Montreal is the perfect venue for the Mirai to make its official Canadian debut as a true symbol of transformation for the auto industry. The province of Quebec already boasts an abundant supply of clean electricity and water, setting the stage for Quebec to be a global leader in the production of green hydrogen.
And, in the ongoing spirit of collaboration, John-Paul Farag, one of Toyota’s Advanced Technology & Powertrain experts will represent the automotive manufacturer point of view as a key panelist at the 2030 Energy Policy event – a conversational exploration of hydrogen in Quebec. Hosted by the Université du Québec à Trois-Rivières’ Hydrogen Research Institute, the event brings together an esteemed group of hydrogen industry representatives, government officials, suppliers, infrastructure and production representatives, researchers, subject matter experts and more.
From hybrids, to fuel cells
Toyota led a shift in thinking in 1997 with the successful introduction of the world’s first mass-produced gasoline-electric hybrid vehicle, the Prius. Debunking myths, engaging with stakeholders and perhaps most importantly, showcasing that driving fun, versatility and other consumer demands would be met without compromise with hybrid vehicles were all important drivers of hybrid vehicle adoption. As a result, Toyota’s name is now synonymous with hybrid technology – with the most proven and popular hybrid powertrain on the planet, built into more than nine million vehicles over the past two decades worldwide. With the Fuel Cell Electric Vehicle (FCEV) Mirai and a hydrogen economy within reach, Toyota is perfectly positioned to lead the next revolution, and the impressive display of vehicles in Montreal this week are tangible proof of Toyota’s deep understanding that successfully decarbonising transportation will require a broad range of technologies. One size simply does not fit all when it comes to vehicle electrification.
Toyota Mirai: A Turning Point for Mobility and the Environment
The 2016 Toyota Mirai delivers 151 peak horsepower and up to 247 lb-ft of torque, with a range of approximately 480 km and a refilling time of about five minutes. The Mirai’s fuel tank stores hydrogen, which mixes with air resulting in a chemical reaction that produces two things; electricity and water. Electricity powers the vehicle, while the water – Mirai’s only emission – leaves through the tailpipe.
Beyond its remarkable power supply, the Mirai is very familiar; a stylish, feature-rich, fun-to-drive four-door sedan. The aerodynamic body is highlighted by LED headlamps and daytime running lights, touch sensor front door handles and trunk lid, and 17″ alloy wheels. Noise-reducing glass contributes to a quiet, comfortable cabin, featuring eight-way power adjustable front seats, heated seats for everyone, electronic push button start with Smart Key, a heated, power adjustable steering wheel with built-in multifunction controls, a premium audio system with navigation, and more. And as a Toyota, the Mirai also delivers the peace of mind of no-compromise safety, including eight airbags, a back-up camera, blind spot monitor with rear cross traffic alert, and more*.
Toyota i-Road: The Ultra-Compact Personal Mobility Vehicle
The Toyota i-Road is an ultra-compact electric vehicle that has already undergone real-world tests in Japan, and France, representing a new style of urban mobility that includes car-sharing pilot projects. Designed as a personal mobility vehicle to compliment public transportation in an environmentally friendly way, the three-wheeled, one- or two-person i-Road combines the convenience of a motorcycle with the comfort and stability of a car. With a maximum speed of 60 km/h and a cruising range of 50 km, it’s optimized for short-distance travel within urban areas and a whole lot of fun!
2017 Prius Prime Plug-In: Toyota’s Most Technologically Advanced Hybrid Vehicle
For the first time in Canada, Toyota will also display the 2017 Toyota Prius Prime – an ultra-efficient Prius featuring a Plug-In Hybrid powertrain and truly, the ultimate vehicle for Canadian consumers. The Prius Prime targets a remarkable fuel efficiency of 1.96 Liters equivalent per 100 kilometers. This is a 22 per cent reduction in fuel consumption compared to the previous generation of Prius Plug-In, and gives the Prius Prime an estimated range of more than 965 km on a single tank of gas. Beyond its remarkable fuel efficiency and even better electric-only range, the Prius Prime delivers electrifying design, driving fun, a premium cabin loaded with advanced features and technologies, and more. The 2017 Toyota Prius Prime arrives at Toyota dealers across Canada this fall.
For complete and up-to-date details and specifications on these and other advanced technology vehicles – including Toyota’s extensive line-up of hybrid cars and hybrid SUVs – visit www.toyota.ca
(*Specs are based on the Mirai currently available in California)
CONSUMER REPORTS & TOYOTA QUALITY DURABILITY AND RELIABILITY
MARCH 14TH, 2016
Consumer Reports recently published an article called “10 Best Cars to Get to 200,000 Miles and Beyond” by Jon Linkov. We are very proud that 5 out of the 10 best vehicles listed are Toyotas! The Camry, Prius, Sienna, Corolla and 4Runner all made the cut. Click here to read the whole article. You can also find tons of information on the Consumer Reports site www.consumerreports.org including complete road tests and much more! Also kudos to Honda for having many models make the list. We know that they are our biggest competition when it comes to longevity and other factors and appreciate the challenge. It is a fundamental Toyota way to constantly be evolving and there are many factors that influence the drive to be the best!
FR-S REBORN AS TOYOTA 86
Transition from Scion to Toyota begins with sports car debut at New York International Auto Show
TORONTO, ON, March 17, 2016 -With a combination of spirited Scion styling and Toyota Q-D-R (Quality-Durability-Reliability), the former Scion FR-S will debut as the reinvigorated 2017 Toyota 86 at the New York International Auto Show, showcasing interior and exterior changes, as well as suspension and powertrain upgrades. The new Toyota 86 will go on sale at all Toyota dealerships this fall.
“We are excited to be moving into a new stage of growth for Toyota, by welcoming fresh and inspiring designs like the Toyota 86 into the fold,” said Cyril Dimitris, Vice President of Sales, Toyota Canada. “The new name and features perfectly complement our existing Toyota line-up of cars designed to meet the needs of creative, young urban professionals and we know this important vehicle will be very well received.”
For the 2017 model year, the Toyota 86 will add LED front headlamps and turn signals, LED rear taillights, and fender garnish design, and new bumpers on the front and rear. Additionally, the alloy wheels feature a new design. On the inside, the 86 will sport new materials on the seats, door armrest and door trim, as well as on the instrument panel surround.
Enhanced control and agile performance are achieved through revised shock tuning and a spring rate change. On the manual version of the car, there is a gear ratio change for improved acceleration, as well as a five-horsepower increase. Hill Start Assist Control (HAC) helps prevent the car from rolling back on steep hills.
Joining the Toyota 86 on the show floor will be the Toyota C-HR Concept, which recently debuted in Canada at the Salon international de l’auto de Québec. More information about the technical specifications for the C-HR will be available when the North American production version debuts later this year. The vehicle goes on sale in spring 2017 as a 2018 model.
TOYOTA WINS AJAC INNOVATION HONOURS FOR GROUND-BREAKING ENGINE IN 2016 TACOMA PICK-UP TRUCK
January 14, 2016
(MONTREAL, QC – JANUARY 14, 2016) Toyota Canada today received the 2016 Best New Innovation Technology award from the Automobile Journalists Association of Canada (AJAC) for the advanced technologies found on the Atkinson Cycle D-4S V6 engine in the all-new, 2016 Toyota Tacoma pick-up truck.
“The engine is the heart of any truck – and the V6 in the Toyota Tacoma pick-up is a state of the art heart. This new engine delivers more driving fun, practical improvements to Tacoma’s towing capabilities, and increased fuel efficiency,” said Cyril Dimitris, Vice President at Toyota Canada Inc. “We’re proud to accept this award, which recognizes Toyota’s engineering capabilities and our commitment to offering Canadian drivers innovative technologies that make a real, positive difference to their ownership experience.”
AJAC selected the Tacoma engine for its introduction of the D-4S direct and port injection system to an Atkinson Cycle V6 to maximize combustion efficiency, thereby boosting fuel efficiency and helping to reduce emissions.
The 3.5L V6 in the 2016 Toyota Tacoma is Toyota’s first V6 engine offered in Canada to combine D-4S injection with the Atkinson Cycle. It produces a peak 278 HP – a 14 percent boost compared to the V6 in the previous generation Tacoma – and up to 265 lb-ft of torque. At the same time, it reduces fuel consumption by 15 percent compared to the previous generation V6, and delivers impressive towing capability without compromise.
In this new engine, the D-4S direct and port injection system combines two injection systems, which are managed by an engine control module (ECM). The ECM determines the engine’s operating condition – for example, at cold start-up, warm-up, idle, partial throttle, or full throttle – and then uses one or both injection systems as appropriate to maximize power and fuel efficiency.
For complete and up-to-date details and specifications on the 2016 Toyota Tacoma, visit here
The 2016 Toyota Tacoma is now on sale at Toyota Dealers across Canada.